St. Mary’s Bank in Manchester, New Hampshire was recently honored with two Diamond Awards, which recognize outstanding marketing and business development achievements in the credit union industry.
The awards were presented by the Credit Union National Association (CUNA) Marketing & Business Development Council, a national network comprised of over 1,100 credit union marketing and business development professionals. Awards are given in each of 33 categories ranging from advertising to community events and beyond.
St. Mary’s Bank won for both the Social Media and Television (series) categories. Their Social Media entry, “Where Would You Go” Facebook promotion showcased the new St. Mary’s Bank ATMs at the Manchester-Boston Regional Airport and increased awareness of their debit cards through a unique and engaging experience. Open to the public, individuals had the opportunity to share their story about where they would use their St. Mary’s Bank debit card for a chance to win a $1,000 airline gift card. The Television (series) entry included their “History” and “Success” ads, which together reinforce St. Mary’s Bank’s place in history as the Nations’ First Credit Union, as well as showcase what’s relevant and meaningful today for both businesses and individuals.
"The Diamond Award competition is the most prestigious competition for excellence in marketing and business development in the credit union industry," said Michelle Hunter, Chair of the CUNA Marketing & Business Development Council, and SVP of Marketing & Development at Credit Union of Southern California. "Credit unions that receive these awards should be extremely proud of their accomplishments and know that their work represents the very best examples of creativity, innovation, relevance, and execution. The Diamond Awards are not easily earned and the CUNA Marketing & Business Development Council is proud to honor those who are deserving of this recognition."
Award winners were recognized at the council’s 20th annual conference held March 24-27 in Anaheim, CA. For more information on the Diamond Awards or to view the entire list of winners, go to www.cunamarketingcouncil.org.
About St. Mary’s Bank
Founded in Manchester, New Hampshire in 1908, St. Mary’s Bank is the first credit union in the nation. It makes progressive financial products and services available and affordable to consumers and businesses. Members enjoy excellent service, competitive rates, low fees and state-of-the-art banking services. Headquartered in Manchester, New Hampshire, St. Mary’s Bank has branches in Manchester, Hudson, Londonderry, Milford and Nashua. Call 1-888-786-2791 or visit www.stmarysbank.com for more information.
The CUNA Marketing and Business Development Council is a member-led organization comprised of more than 1,100 credit union professionals from across the United States. The Council strives to provide superior educational and networking opportunities to help its members be recognized in the credit union industry as the premier experts in credit union marketing, business development, and related disciplines. The Marketing & Business Development Council is one of the six organizations that make up the CUNA Councils, a network of more than 5,500 credit union professionals. For more information, visit www.cunacouncils.org, or www.cunamarketingcouncil.org.