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St. Mary’s Bank Receives Diamond Award for its Dogs of Drive Up Campaign

Posted On 5/1/2019
MANCHESTER, NH (May 1, 2019) — St. Mary’s Bank in Manchester, NH was recently honored with a Diamond Award, which recognizes outstanding marketing and business development achievements in the credit union industry.

The award was presented by the CUNA Marketing & Business Development Council, a national network comprised of over 1,300 credit union marketing and business development professionals. Awards are given in each of 36 categories ranging from advertising to community events and beyond.

St. Mary’s Bank won the social media category for its entry, entitled “Dogs of Drive-Up,” which featured pictures of members’ dogs in a drive-up, at home and in the community.

Held year-round, the campaign features periods in which St. Mary’s Bank donates $5 to animal shelters when a dog picture is posted on social media with the hashtag, DogsofDriveUp, and tagged with ‘St. Mary’s Bank.’ Last year, St. Mary’s Bank supported two shelters, Friends of the Manchester Animal Shelter ($500) and Human Society for Greater Nashua ($250).

Elizabeth Stodolski, director of marketing for St. Mary’s Bank, said she is proud of the campaign, the strong engagement and the impact on the local community.

“This was a light-hearted and fun campaign that enabled us to interact with our members and give back to the community,” she said.” “It was so well-received, we’ll continue to the support of local animal shelters again later this year.”

“The hard work displayed by these credit unions always leaves us feeling inspired and passionate about what we do,” said Amy McGraw, Chair of the CUNA Marketing & Business Development Council’s Diamond Awards Committee and VP Marketing, Tropical Financial CU. “Receiving this award further highlights the dedication they have for our movement and their members.”

About St. Mary’s Bank
Founded in Manchester, New Hampshire, in 1908, St. Mary’s Bank is the first credit union in the nation. It makes progressive financial products and services available and affordable to consumers and businesses. Members enjoy excellent service, competitive rates, low fees, and state-of-the-art banking services. Headquartered in Manchester, New Hampshire, St. Mary’s Bank has locations in Manchester, Hudson, Londonderry, Milford, and Nashua, with mortgage centers in Concord and Nashua. For more information, call 1-888-786-2791 or visit www.stmarysbank.com.

About CUNA
Credit Union National Association (CUNA) is the only national association that advocates on behalf of all of America's credit unions, which are owned by 115 million consumer members. CUNA, along with its network of affiliated state credit union leagues, delivers unwavering advocacy, continuous professional growth and operational confidence to protect the best interests of all credit unions. For more information about CUNA, visit cuna.org. To find your nearest credit union, visit YourMoneyFurther.com.

About CUNA Councils
CUNA Councils is a member-led, collaborative community of credit union leaders providing vibrant peer interaction, new ideas and innovation to foster professional development for our members while advocating for the overall success of the credit union movement. There are seven CUNA Councils with a network of more than 7,000 credit union professionals. For more information, visit cunacouncils.org.

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